A simple definition of digital marketing is promoting(marketing) your services online.
Not understood? let's go in another way.
A person who able to influence the other person to buy a product is known as an influencer. This process is a business.
This business if you do it online is known as digital marketing. It is also known as online marketing. as simple as that.
One more definition is promoting your business through digital channels and getting growth is known as digital marketing. Here digital channels are social media apps: Instagram, Facebook, LinkedIn, etc
WHO CAN LEARN DIGITAL MARKETING?
- JOB HOLDERS.
- SELF EMPLOYED PEOPLE.
- STUDENTS.
- HOUSEWIVES.
- BUSINESS OWNERS.
- ANYONE WITH ANY EDUCATION BACKGROUND.
- BASIC COMPUTER KNOWLEDGE.
- WHO WANTS TO EARN MONEY.
I said promoting your business. You can ask me what type of business ? . Literally there are many, but I’m gonna say what I know and I also said getting growth means you are getting more visitors to your website which also means you are making money. Some type of online business are as follows:
- You can record the classes of your profession and promote them.
- Promote the services of your niche.
Example: fashion, jewelry, etc
- Promote your ebooks, books of what you wrote.
- You can actually solve a problem in society by writing an article.
Note: I’m not saying do these services only. Know your passion and take action.
You heard the word repeatedly promote promote promote. Why did I say that?
If it’s an offline business you can have direct contact with the customers. Here customers get the surety of your business by looking at your shop, your shop reviews, your presence.
But if it is online, you can’t just talk to the computer and generate sales for your services. You must have a different kind of presence. That presence is having a website.
Website is the heart and soul of digital marketers.
On your website, you can showcase your talent and you can promote your services, and earn money.
Importance of a website for a Digital Marketer?
I am telling you simply and honestly how much the Aadhar card is important to you (people living in India) in the exact way a website is important for digital marketers.
One website requires one domain and one web hosting.
Definition of the domain is putting your website presence. how can I know your presence ? by your domain name. for example google.com, facebook.com, medium.com, etc
Definition of web hosting is: this is the location where all your files are present.
We will know more about the domain and hosting in later posts.
You must buy one domain and one web hosting to build a website.
You get to know all about website in the later posts.
Investment is the heart (a must) of digital marketing.
Investment is the soul key to earn money. Without investing in yourself you can't move on in life.
You can ask me a question,
Why Digital Marketing is important?
There are two types of marketing in the world one is traditional marketing and the other one is digital marketing. Let’s see the differences.
| TRADITIONAL MARKETING | DIGITAL MARKETING |
|---|---|
| Reach is limited to an area | Reach is limitless around the globe |
| Target is not specified | Target is specified |
| Prices are very expensive | Prices are not expensive |
| Results are not guaranteed | Results are guaranteed |
| Face is required | Website is required |
Due to this covid, all shops are closed for some span of time, but all people are turned towards digital i.e; buying online from Amazon, Flipkart, etc. Everyone is showing and posting their knowledge, content, and talent online and doing business.
What is meant by traffic?
People say get more traffic to your website. Here more traffic means many people are engaging (coming, visiting) your website. Which means generating more money. Less traffic means fewer people are visiting your website.
Lets know about Organic traffic and paid traffic :
| ORGANIC TRAFFIC | PAID TRAFFIC |
|---|---|
| Direct traffic | display ads |
| SEO | pay per click |
| Social media | social media |
| email marketing | video ads |
| inbound marketing | shopping ads |
Don’t be scared by looking these names. I will explain.
Organic traffic is your natural traffic. Here you will get traffic without paying to anyone. That also means ranking your website on the first page.
Now you understood the paid traffic I guess. Paying for people to get traffic is called paid traffic. You can observe that even.
Various models in digital marketing:
- SEO (Search engine optimization): let’s see the simple definition, Ranking your website on the first page when you searched a keyword is known as SEO.
- This is an organic way of getting traffic.
- It helps you to engage with customers(visitors, audience) visiting your page.
- This helps increasing brand recognization.
2. PPC (Pay per click marketing):
- Ranking your products or website by paying.
- It’s a paid traffic.
3. SMM(Social Media Marketing):
- You can promote your services through social media.
- These days everyone using social media. Your content (services) can be seen by all age groups.
- It allows two-way communication between you and customers.
- Your services can be spread to a huge number of people in the world.
4. SMO (social media optimization):
It helps :
- You to engage with your customers (visitors).
- You build trust between customers (visitors) and the brand.
- Customers confirm simply by increasing sales through social media.
- In increasing brand recognition.
From where can you learn digital marketing?
You can go to
If you want to learn for free, you can learn from google digital garage. It is a free resource by google to learn digital marketing.
What after learning Digital Marketing?
- You can become an entrepreneur and start your own business.
- You can become a freelancer and work on individual projects.
Let me tell you about freelancer: you can sit in the comfort zone of your home and work.
NOTE: Don’t think it’s easy. You should get projects. Honestly, you must have the professional skill to become a freelancer. for everything to achieve you must work hard.
Professional skill means like video editing, digital marketing, photo editing, etc
You can check the skills on https://www.fiverr.com
In Fiverr you may land on the page where there are many skills but know what you want to learn and learn the skill.
NOTE: Just check the skills and comeback. Don't waste time on Fiverr by scrolling down.
- You can become a blogger. You can earn by Adsense/affiliate working for a company.
Blogging means writing articles(posts) on a particular niche and publishing them online.
If you are scared by watching the words .even I’m scared when I watched for the first time. In my later posts, you will get to know about these.
Earnings of a digital marketer
| Position | Income/month |
| Job(fresher) Freelancer Blogger or online earning (Adsense or Affiliate) | Minimum 12,000-25,000 INR/- Depends on your performance. Earns 20,000-1,00,000 INR/- Depends on the projects you get. Earns 30,000-10,00,000 INR/- Depends on the content and the niche you choose. |
Where you can apply for the jobs?
You saw the differences between traditional marketing and digital marketing and you had also seen the differences between paid traffic and organic traffic.
- Naukri.com
- Shine.com
- Timesjobs.com
- Indeed
- Google kormo
Conclusion:
In summary,
Promoting your services online is known as digital marketing. Honestly, digital marketing can be learned by anyone.
We had seen examples of services for promoting online.
You understood the importance of a website to become a successful digital marketer. Investment is the heart of the body.
You had seen :
- Various modules in digital marketing.
- You have the seen free resource of google to learn digital marketing.
- What you can do after learning digital marketing.
- The earnings of a digital marketer and where you can apply for the jobs.
Digital marketing is booming due to corona. Digital Marketing has a good future if you are passionate and work hard.
Want to know how to earn money through digital marketing? read this blog post.